About me

Hi, I'm Lucy…

…mum of three little miracles and a fertility specialist here to support others in putting mental and emotional wellbeing at the forefront of their fertility struggle.


My journey began over a decade ago when battling primary infertility. Month after month, I found myself further into a black hole of despair as my period continued to arrive. I was stressed, anxious, and scared at the prospect of not becoming a Mum, and angry at our diagnosis of ‘unexplained infertility’. I found it incredibly difficult to talk to friends and family, and I’d dread attending social occasions for fear of being questioned about our plans to start a family. At this point, we’d focused on every physical route, but in doing so, had neglected our mental wellbeing, which was fragile and negatively affecting all aspects of life.

Meeting Dany Griffiths, founder and creator of The Freedom Fertility Formula™ was an absolute game-changer. She empowered me with various tools and techniques, enabling me to live my life again by putting my mental and emotional wellbeing at the centre of my fertility journey. Dany was with us every step of the way, supporting us through assisted fertility until I fell pregnant with my now six-year-old daughter, Eloise.

After a period of trying to conceive baby number two, I sadly experienced a heartbreaking miscarriage, leaving me in a terrible place mentally. Feeling scared, anxious and stressed that it could and would happen again, I once again called upon the support of Dany. I only wish I had done it sooner, as I remember feeling the most incredible sense of calm after our first session together. I felt relaxed and could not believe the shift in mindset – I was honestly a different person! Dany supported us throughout our lengthy and challenging battle with secondary infertility until I was incredibly blessed to fall pregnant with twins through IVF.


Determined to support others, I trained with Dany as a Freedom Fertility Formula Specialist, leaving behind my 20-year career in senior marketing positions within finance and the not-for-profit sectors. I had an absolute sense of calling to use my fertility experiences to help others, and I’m proud to have been trained by the best in the industry.


I understand first-hand the impact that struggling to conceive can have on all aspects of your life, let alone on your physical, mental and emotional wellbeing. I firmly believe it is one of the hardest things you will ever go through, but with the right support and guidance, you can continue to live your life from a place of calm and control, whichever direction your fertility journey takes you on.